The 2026 edition of the
Salone del Camper di Parma confirmed the public's interest in the sector, which encompasses motorhomes, caravans, accessories and various activities linked to tourism and vehicle hospitality. The event, organised in collaboration with
APC - Associazione Produttori Caravan e Camper, took place in the halls of the Parma exhibition centre
from 12 to 20 September 2026, confirming the
100,000 visitors.
Worth noting that 60,000 tickets for the 2026 edition of the
Salone del Camper were purchased online, allowing smoother management of entries thanks to the planning of arrivals. More than 110,000 square metres of exhibition space, spread across five halls, enabled the over 350 exhibitors present to operate in the best possible way. The figure that most captures attention is that of the recreational vehicles on display: over 600, which means the public was able to admire and compare a highly representative, almost complete, sample of the current market landscape.
CamperOnLine: all the new arrivals on video. Click and watch!
The entire
CamperOnLine staff was present at the fair for the whole duration of the event, documenting through various
videos the
new arrivals presented by the various manufacturers at the
Salone del Camper di Parma, 2026 edition.
Here in detail are the videos published on CamperOnTube, CamperOnLine's YouTube channel.
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you may listen the audio of our videos in your language by selecting it in the YT settings on device in use. <--
When you put an original lounge at the rear. Here are 7 motorhomes that are very different from one another, united by the distinctive solution of the rear living area.
Savings in mind, 10 proposals with a low and competitive price. Motorhomes under 65,000 euros, and in some cases dropping even below 50,000 euros.
The challenge of the compacts. Here are 10 motorhomes with contained dimensions, vehicles that are easy to drive and effortless to park.
When dreaming costs nothing. Here are 7 exclusive motorhomes, with refined interiors, premium materials and advanced technological solutions.
The strength of the Vans! Here are 10 van proposals with different solutions: tall and low, front-wheel drive and 4WD, with proven layouts and unusual solutions.
Virtue lies in the middle! Here are 10 proposals of 7-metre-sized motorhomes, that is the centre of gravity of the market.
Does the perfect motorhome not exist? Here are 10 different travel philosophies: because the perfect motorhome does exist, and it is the one that best responds to everyone's specific needs.
Atlantis presents the 2027 new arrivals. The renewed Carbon range in carbon fibre, now also in a 4WD version.
XGO shows the 2027 new arrivals: low prices and plenty of space organised in different ways.
Continuously updated: Stay Tuned!
The institutions at the fair
To the good turnout of the public are added the interesting figures for motorhome registrations for the 2026 season, which in Italy grew by 4.95% (compared with the same previous period) between 1 September and 31 August 2026. As evidence that the
Salone del Camper holds strategic relevance for the national manufacturing and commercial sector, there was a strong institutional presence at the fair. On the occasion of the inauguration of the
Salone del Camper, on Saturday 12 September,
Tommaso Foti,
Minister for European Affairs, the PNRR and Cohesion Policies, took part, while on Monday 14 September
Gianmarco Mazzi,
Minister for Tourism, was present at the fair in Parma. To the two ministers was added, on Saturday 19,
Gian Marco Centinaio,
Vice President of the Senate and former Minister for Agricultural, Food, Forestry and Tourism Policies. The three interventions brought to the centre of the discussion themes directly linked to the growth of the sector: the weight of Italian production, the capacity to attract European itinerant tourism flows to Italy and the need to develop an infrastructure network adequate to demand.
8,144 motorhomes registered: the Italian market closes at +4.95%
The 2026 commercial season, running from 1 September 2025 to 31 August 2026
, closed with
8,144 new registrations, against the
7,760 of the previous season, with a growth of
4.95%. Worth noting is the significant figure for
vans,
which represented
37.26% of registrations. Italy also confirms itself as the
third largest European producer of motorhomes, after Germany and France, and destines
over 80% of its production for export. The figures therefore place the balance of the 2026 edition of the Salone within a national market that closed the season in growth and within a supply chain strongly oriented towards international markets.
20 million itinerant tourists: Italy's challenge
The issue of infrastructure remains central. In Italy there are an estimated
2,000 service areas, against over
5,000 in Germany, more than
4,000 in France and over
2,500 in Spain. The comparison takes on particular weight in the face of the size of the potential market: in Europe itinerant tourists are estimated at over
20 million, considering only those who travel with a motorhome or caravan they own, without including rentals.
Foti: 28,000 recreational vehicles produced and 8,000 employed
The presence of the Minister for European Affairs, the PNRR and Cohesion Policies
Tommaso Foti, who took part in the inauguration on Saturday 12 September, gave institutional prominence to the opening of the Salone and brought to the centre of the discussion the economic weight of the Italian motorhome supply chain. In his speech, Foti recalled that in Italy around
28,000 motorhomes and caravans are produced every year and that the sector counts
8,000 direct and indirect employees. The Minister also referred to the potential of a European market that counts around
6.5 million recreational vehicles, underlining the need for Italy to strengthen its hospitality capacity and its network of areas dedicated to itinerant tourism: «
Today the issue to consider is that, besides being producers, we must become attractors of those who do not choose traditional infrastructure for their holidays. For this reason we must offer well-equipped areas that foster a trend increasingly widespread in Europe». His speech thus related the productive strength of the sector to the potential of incoming tourism linked to travel by motorhome and caravan and to the economic benefits that these flows can generate for the regions.
Mazzi and the best strategy for the sector: decongest, deseasonalise and digitalise
Two days after the inauguration, on Monday 14 September, the Salone del Camper also welcomed the
Minister for Tourism Gianmarco Mazzi, who dedicated his speech to the role of the open air in national tourism policies and to the development of dedicated infrastructure. Mazzi recalled the investment of
32 million euros allocated to over
150 projects in 169 Italian municipalities, aimed at creating
4,375 pitches. The interventions are distributed with
28.5% in the North,
28.5% in the Centre and
43% in the South and the Islands, with the aim of strengthening the offer across the whole national territory. In his speech, the Minister also referred to the best strategy:
decongest, deseasonalise and digitalise. Open-air tourism, Mazzi explained, can help distribute flows towards less congested areas and extend the tourist season beyond the traditional periods. Digitalisation instead enters the planning of the travel experience, particularly cared for by the foreign tourist. The Minister also placed emphasis on the quality of hospitality, underlining the need to bring Italian standards closer to those of the Northern European motorhome service areas better equipped for itinerant tourism and to meet the expectations of an increasingly demanding international demand. A form of tourism that, as Mazzi recalled,
brings wealth to the country and generates economic benefits for the regions visited.
See you at the
2027 edition of the Salone del Camper di Parma, scheduled from 11 to 19 September 2027.
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