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Parma Motorhome Show: plenty of new arrivals and a huge turnout

Record attendance and 600 vehicles on display at the 2025 Motorhome Show

Published on 22/09/2025



The 16th edition of the Motorhome Show brought the exhibition halls of the Parma trade fair centre to life from 13 to 21 September 2025.
Attendance figures were positive, with over 107,000 visitors — clear evidence that motorhome holidays are attracting an increasing number of Italians. The Motorhome Show is Italy’s most popular trade event in the sector: over 600 vehicles on display and 300 exhibitors spread across a total exhibition area of 110,000 square metres.
The Minister of Tourism, Daniela Garnero Santanchè, visited the Motorhome Show and announced the publication of the ranking list for the “Motorhome Service Areas” call for proposals, which will cover over 4,400 pitches, including both new developments and refurbishments, across 170 Italian municipalities.
Among the notable guests at the 2025 edition of the Motorhome Show was also Fabrizio Giugiaro, CEO of GFG Style, the company he founded in 2015 together with his father, Giorgetto Giugiaro.

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