New Product Manager for the Tabbert Premium Brand

Knaus Tabbert GmbH, one of Europe's leading manufacturers of motorhomes and caravans, reports the important hiring of a new team member: Since 1 September 2015 Mirko Weißenborn took over the position of product and brand manager for the established Tabbert caravan brand. In this central interface function Weißenborn at the age of 42 in the future will be in charge of the product development and implementation process of the Tabbert group brand at the plants in Jandelsbrunn and Mottgers. The objective of this staff reinforcement is the further development of the product portfolio that was completely revised last year and with the Rossini was extended with an additional model range, and the further sharpening and positioning of the premium caravan brand in Europe. Mirko Weißenborn is married and father of two children.
"With Mirko Weißenborn we now have an acknowledged quality and sales expert who will provide new and decisive impulses both for the company and for our Tabbert core brand", says Gerd Adamietzki, managing director of Knaus Tabbert GmbH. "Combined with the new plant in Mottgers and the new NEXT GENERATION products  that were introduced last year we have now established the perfect framework conditions to ensure the Tabbert brand remains what it has been since its foundation – a leading brand in caravaning."
Mirko Weißenborn last worked as marketing and sales manager for TÜV Rheinland where he, among others, was in charge of establishing a nationwide sales structure. In the course of his career Weißenborn held several leading positions in the field of key account management both on a national and international level.