Laika announces that
Stefan Riedlinger has been appointed Head of Marketing & Communications.
With solid experience in the recreational vehicle sector, combined with well-established expertise in brand development and marketing strategy, Stefan Riedlinger began his professional career within the Erwin Hymer Group in 2011 at Dethleffs, where he worked for three years before taking on a new professional challenge at Sunlight.
Over the following nine years, he held various roles in the marketing area, gaining significant experience in market positioning, communications and the management of marketing activities.
At 37 years of age, Stefan Riedlinger combines well-established professional expertise with a genuine passion for the world of camping.
A keen motorhome enthusiast himself, Stefan brings not only strategic vision, but also an authentic connection to the products and to the community that Laika serves.
The marketing team remains unchanged, and is made up of Salvo Vecchio (Senior Marketing Coordination Manager), Stefano Caselli (Sales/Marketing Operations & Project Manager) and Roberto Gugliotta (Marketing Communications Specialist), who will continue working to drive Laika’s development as a premium-performer brand — a vision rooted in the company’s history and guided by its core values: Italian identity, Tradition, Excellence and Craftsmanship.
As part of this journey, the product portfolio and communications strategy will be progressively renewed and adapted to meet future challenges, with the aim of ensuring an ever stronger market presence for the brand. The official launch of the new brand strategy is scheduled for summer 2026.
The CamperOnLine Team wishes Stefan every success and looks forward with enthusiasm to a successful collaboration.
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