Laika & Nuance Audio: just the right space to hear well

A Laika vehicle takes centre stage in Nuance Audio’s Italian touring campaign, promoting its innovative hearing glasses. The Kosmo L 105 will be the star of a project that takes the motorhome beyond its traditional leisure setting, transforming it into a means of communication and a hands-on experience across the country. The project: a touring campaign the length and breadth of Italy
Laika will provide a vehicle, customised with Nuance Audio branding, as the distinctive centrepiece and main attraction of an ambitious nationwide promotional tour. The initiative will see participation in a series of high-footfall events held throughout Italy between June and December 2026.

The motorhome as an experiential space
The Laika vehicle will not simply serve as logistical support, but will be a co-protagonist at every stop. Visitors will be invited on board to enjoy a hands-on experience: inside the motorhome, they will be able to undergo a free hearing test, discover their own hearing level and get to know the technology behind the Nuance Audio glasses up close. The aim is to introduce visitors to the hearing glasses in a natural, welcoming way, within the spacious U-shaped dinette of the Kosmo L 105. Nuance Audio Glasses: where sight meets hearing
Developed by EssilorLuxottica, Nuance Audio glasses are designed for those with a perceived mild to moderate hearing loss who are looking for a practical, non-invasive and stylish solution. Open-ear speakers built into the temples amplify sound without isolating the wearer from their surroundings, while the dedicated app allows the listening experience to be personalised with four audio profiles, volume adjustment and background noise reduction features. Nuance Audio Glasses are an elegant, technologically advanced device that helps you hear better in every situation. Why Laika chose this partnership
For Laika, the motorhome has always been a space for living, meeting and discovery. Taking part in a project such as the Nuance Audio tour means expressing these values in a new dimension: the vehicle becomes a place of listening – in both the literal and metaphorical sense – where visitors can stop, experience life on board and discover all its potential. "We are proud to stand alongside Nuance Audio in this innovative project," says Stefan Riedlinger, Head of Marketing & Communications at Laika. "Our vehicles are not just means of transport, but environments designed to be lived in. Putting Laika quality at the service of Nuance Audio, to bring a hearing test directly to Italy’s city squares, is an original way of demonstrating just how versatile the motorhome can be, and how close it can come to everyday life."