Guido Kovermann at the helm of sales and marketing for the Core Business Segment at AL-KO VT

From 1 November 2026, Guido Kovermann will take on the role of Senior Vice President Sales & Marketing of the Core Business Segment at the AL-KO Vehicle Technology Group. In this position, he will be responsible for sales and marketing activities in the Leisure, Commercial Trailer and After Market areas.
With this appointment, AL-KO VT is focusing on continuity and on building upon the experience gained within the organisation. Thanks to his many years of operational responsibility, Guido Kovermann has an in-depth understanding of the needs of customers, partners and markets, as well as of the Group's structures.

As co-founder of SAWIKO, he made a decisive contribution to the company's development right from 1995. Following the integration of SAWIKO into the AL-KO Vehicle Technology Group in 2011, he played a significant role in expanding activities in the recreational vehicle sector and in consolidating relationships with customers in the European after market. More recently, Guido Kovermann held the position of Senior Vice President Sales Leisure.
“With Guido Kovermann, we are entrusting this important responsibility to a highly experienced manager who has a deep knowledge of our markets, customers and products”, says Harald Hiller, President & CEO of the AL-KO Vehicle Technology Group. “For many years he has contributed to the development of our activities in the Leisure sector and stands out for his consistent customer focus. His appointment represents a clear signal of continuity and of the determination to continue the successful journey of our Core Business Segment”.
Guido Kovermann succeeds Il-Kyu Lee, who previously held the same position and who has since left the company.

 

“AL-KO VT is synonymous with high-performance products, reliable partnerships and close customer relationships”, declares Guido Kovermann. “I am delighted to be able to further enhance these strengths together with the teams and to contribute to the development of sales and marketing activities within our Business Segment”.

The Core Business Segment is of central strategic importance to the development of the AL-KO VT Group. With Guido Kovermann, responsibility passes to a professional of proven experience and with an in-depth knowledge of the market. His experience and his collaborative approach to sales and customer relationships provide a solid foundation for continuing the growth journey of AL-KO VT's main business areas.